Baby Room

Company introduction:

As one of the largest sales and service organizations of maternal and child products in China, the baby-friendly room, established in 1997, is a professional company that combines catalog sales, e-commerce and store sales to provide high-quality maternal and child products and services for pre-pregnancy -6-year-old infant families. Its products cover dozens of categories, such as infant dairy products, diapers, feeding products, toys, baby clothing, washing and care products, and maternal products.

Project background:

Baby Room believes that the omni-channel business model of accelerated integration of online and offline will become the mainstream trend of business operations in the maternal and infant retail industry.
Under the change of the industry, the baby-friendly room chose to follow the trend, find the right direction and take the initiative to attack, not only accelerating the expansion of direct store channels, but also actively expanding e-commerce marketing channels and exploring new opportunities in the industry.
The online and offline sales network and the rapid increase of stores have put forward higher and more complex requirements for the warehouse management of baby-friendly rooms. In order to meet the challenges, the baby-friendly room actively expanded the warehousing and logistics center and strengthened the supply chain system. In the second half of 2019, the "Jiashan Logistics Center Phase II Expansion Project" was launched. In this project, the baby-friendly room chose Dongyin to build the WMS system of the logistics base.

Project Objectives:

The WMS system built by Dongyin for the baby-friendly room supports B2B (store) and B2C (e-commerce) business models and is centrally managed, which will meet the current business needs of the baby-friendly room and the future growth business needs. Support e-commerce business and rich e-commerce strategies, users can flexibly configure at the front desk; Modular design, WMS subsystems have clear functions, simple operation and convenient maintenance.

Project benefits:

Dongyin WMS Cloud will integrate a large number of automated equipment to turn the baby-friendly warehouse into an automated operation scenario, greatly improving the efficiency of in-library operations.