Behind nearly 5000 stores, "China's first steamed stuffed bun stock" Barbie food storage digitalization

Release time:

2024-01-16

Through the cooperation of this storage intelligence project, it has opened a good start for the integration of Barbie warehouse and distribution in the future. As expected by Barbie CIO Zhou Wei, Science and Arrow will continue to cooperate with Barbie in the future. Through cloud technology, Internet of Things technology and artificial intelligence technology, Barbie will be helped to realize end-to-end coordination and full visualization of the supply chain, so that more people can enjoy the delicacy and value of "Baozi legend.

Dream for 20 years, to create China's "Baozi legend"

As the saying goes, food is the most important thing for the people, and the steamed buns common for ordinary people's daily breakfast are often shown in low-cost, small-scale images. However, Liu Huiping, from Anqing City, the "hometown of Chinese pastry makers", successfully "counterattacked" this category. He established the "Barbie" brand in March 2003 and opened the first offline store on Nanjing Road in Shanghai. Since then, Barbie began to move towards brand management, chain sales and standardized production of products, starting the journey of building dreams.

Today, 20 years after its establishment, Bobby has created China's "Baozi Legend" all the way, producing and selling more than 1 billion Baozi a year, and in 2020, it will be listed on the-share main board, becoming the "first stock of Chinese Baozi".

The business is growing rapidly and needs digital tools to support it.

According to statistics,Barbie's revenue in the first three quarters of 2023 reached 1.186 billion, up 7.78 percent year-on-year, and as of September 30, 2023, there were 1030 new stores and 4970 stores nationwide., Bobby's business development has been steady and good, with a sharp increase in the number of daily orders.

Supply chain is not only the fulcrum to support business operations, but also an important guarantee to enhance service capabilities and improve customer satisfaction.By optimizing supply chain management, enterprises can reduce warehousing logistics costs, improve market responsiveness, and thus stand out in the fierce competition.

For Barbie, the rapid expansion of the business has also brought a series of problems and challenges to the supply chain behind it,For example, with more and more product categories, customers have high requirements for distribution timeliness, so the complexity of business processing is getting higher and higher, and the efficiency of the entire logistics cold chain is also a great challenge. The original lack of information in the field of warehouse logistics center management can not meet the requirements of Barbie for lean warehouse management and real-time accuracy of data at this stage, and a digital system is urgently needed to improve the efficiency of the entire logistics supply chain.

Choose to join hands with Dongyin to create intelligent warehousing

When selecting suppliers, after many market research and comparison, Bobby finally chose Kejian under Dongyin. On the one hand, it is the maturity and perfect function of Kejian's products. On the other hand, it is also the practical case of Kejian's combination with many well-known enterprise customers in the food and catering industry. According to Bobby's unique business scenario, we have put forward a solution more in line with its needs. We are not only a system to solve the current problems, it will also start with intelligent warehousing to lay a solid foundation for Barby's future warehouse integration and digital supply chain.

"When we chose the software, we inspected the mainstream domestic suppliers. The reason why we chose Kejian was because Kejian's pre-sales consultant had a thorough understanding of our business products. At the same time, Kejian's software products can support Bobby's future storage and distribution integration management needs, so Kejian is our ultimate choice."

-Bobby CIO Zhou Wei

The implementation scope of this intelligent storage project includes the Shanghai production center of the storage (including line side warehouse) e-commerce business Shanghai company outside the rental warehouse, to solve the Barbie in the receiving business, quality business, transfer business, inventory management, delivery business, reporting business and other dimensions of the demand, for Barbie to continue to create value, enabling business development.

Project benefits

Project Benefits

01Refinement and transparency of warehouse management

Through the WMS cloud guide warehouse operations, according to the characteristics of Barbie's different warehouses, the hardware factory, raw materials, finished goods warehouse, rental warehouse to achieve different dimensions of fine, transparent inventory management, and can be further expanded according to subsequent business needs.

02The whole process bar code, saving manpower

Through PDA scanning, you can perform the whole process system operation from warehousing to outbound, reduce the probability of errors in field operations, realize log tracking of the user's whole process operation, trace abnormal operations, and add a number of automatic tasks to realize outbound inventory stock allocation and automatic shipment clearance operations.

03Batch management to meet business needs

To achieve the whole process of batch management, through the system guidance to achieve first-in-first-out, to achieve different types of business out of the warehouse restrictions, to meet the restrictions of different scenarios, and to achieve according to the customer limit the number of batches, date and batch can not be inverted business requirements.

04Paperless office, environmental protection and efficient

By automatically issuing picking tasks to PDA, paperless operation site is realized, and detailed records of on-site business traces such as picking tasks, picking people, picking time, picking results, etc. can be traced back responsibly at any time, which is environmentally friendly and efficient.

05Multi-packaging personalized management

Through the multi-packaging function of the system packaging module, the custom-developed multi-packaging interface and receipt interface suitable for Barbie, and the function of RF selection packaging, personalized management of different packaging specifications for different suppliers is realized.

06Account synergy, cost savings.

Change the business of the original first collection, and then focus on the accounting operation, to ensure that the accounts are consistent from time to time. Through the technical interface to ensure that the ERP financial and WMS actual operation synchronization to update.

"Through the implementation of WMS, the degree of fine control of our entire logistics has been improved. We used to manage the entire large warehouse. Now we can fine-tune management to every support and category. At the same time, the efficiency of our personnel has been improved. We have reduced the operating cost of the enterprise through WMS implementation."

-Bobby CIO Zhou Wei

Through the cooperation of this intelligent warehousing project, a good start has been opened for the integration of Barbie warehouse and distribution in the future, as expected by Mr. Zhou Wei, Barbie CIO,In the future, Kejian will continue to cooperate with Barbie to help Barbie realize end-to-end collaboration and full visualization of the supply chain through cloud technology, Internet of Things technology and artificial intelligence technology, so that more people can enjoy the delicacy and value of "Baozi Legend.

Guan/Yu/Hole/Hidden

Dongyin Technology was founded by the merger of Kejian Software and Jilian New Software. It focuses on the whole process of supply chain business and integrates the "Digital Solution for Supply Chain Implementation Cloud Platform Industry". It is a digital solution and SaaS service provider for the whole supply chain. It is committed to using digital and intelligent technologies to make the supply chain more efficient and insightful.

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Behind nearly 5000 stores, "China's first steamed stuffed bun stock" Barbie food storage digitalization

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