From “Ultimate Efficiency” to “Food Safety Bottom Line”: How Are Deep Insights Technology and Zhilian Shunda Joining Forces to Reshape the Digital DNA of Food Logistics?

In the food and beverage industry, if the past decade was a race for “efficiency,” then the next decade will be a high‑stakes sprint for “trust.”

As digitalization enters “deep waters,” large food companies have realized that simply making vehicles “run fast” is no longer sufficient; ensuring that every drop of raw material remains as pure as ever throughout its thousands-of-miles-long transportation journey has become the industry’s most critical challenge.

In this digital breakthrough that hinges on the “bottom line of taste,” Deep Insights Technology and Qingdao Zhilian Shunda Technology Co., Ltd. (hereinafter referred to as “Zhilian Shunda”) have, over the course of five years, delivered a performance that is poised to become an industry standard.

1 Tracing the Origins

From Tsingtao Beer’s Genetic Code to the “Digital Awakening” of the Entire Industry Chain

As the world’s fifth-largest beer producer, Tsingtao Beer ushered in a new chapter of high‑quality, leapfrog development in 2019. With its business scope expanding from beer to healthy beverages, fresh beer, and e‑commerce platforms, the company has placed extremely high demands on both the breadth and depth of its supply chain.

Against this backdrop, logistics management models are inevitably shifting toward more efficient, smarter architectures to fully align with the Group’s strategic evolution toward a “full‑chain quality ecosystem.” In 2020, Zhilian Shunda was born. As a pioneer in the Group’s digital supply chain initiatives, Zhilian Shunda not only shoulders the critical responsibility of internal empowerment but also aspires to build a platform‑based service system that is “rooted in technology and empowering the ecosystem.”

Deep Insights Technology is walking side by side with Zhilian Shunda during this critical period of transformation. As a supplier deeply rooted in the industry and dedicated to supply chain digitalization and intelligent solutions, Deep Insights Technology understands clearly that… The real pain point in the transformation of large enterprises isn’t about purchasing a single software suite—it’s about how to build a “digital infrastructure” that can evolve on its own. From day one, the collaboration between the two parties has never been a simple business relationship—it has been a co‑creation journey centered on the “future supply chain.”

2 Evolution

Five years of dedicated effort, evolving from digital tools to a food safety governance mid-platform.

Looking back at the collaborative journey between the two sides since May 2020, it has been a clear path of progression—from “points” to “areas”:

2020–2021

Build the foundational pillars

At the outset of our collaboration, Deep Insights Technology assisted Zhilian Shunda in building the “Honghu” logistics platform, which supports all business operations. The platform encompasses four core systems: OMS (Order Management), TMS (Transportation Management), WMS (Warehouse Management), and BMS (Billing). During this phase, we achieved “online transformation” and “visualization” of our business processes, laying the initial groundwork… Achieved the “integration of the five flows” — orders, logistics, information, finance, and commercial flow. 。

2022–2024

Overcoming Industry Challenges

As cooperation deepens, both parties are turning their attention to the challenging areas of bulk transportation and the regulation of recycled bottles. Leveraging Deep Insights’s technological capabilities, Zhilian Shunda has successfully achieved a substantial increase in the proportion of bulk transportation and has established a coverage that extends… 6500+ The refined management system for recycling bottles by train number, for enterprises It has saved enormous hidden costs. 。

2025 – Present

Upgrade “Food Safety Cloud Chain”

In response to the state’s strengthened requirements for food safety traceability systems, both parties have launched the strategic “Honghu·Food Safety Cloud Chain” project. This marks… Zhilian Shunda’s logistics management has officially shifted from “operation-driven” to “governance-driven.” 。

3 Cores

How can cutting‑edge technology fortify the defenses of the “Food Safety Cloud Chain”?

“Honghu·Shian Cloud Chain” is not just a management system; it is a comprehensive solution distilled by Deep Insights Technology based on years of business experience accumulated through Zhi Lian Shunda. A “Digital Credit System” for the Flow of Food Raw Materials Its core highlight lies in:

Full Lifecycle Digital Archives

For core ingredients such as barley and malt, the system has established a closed-loop data chain spanning the entire process—from order initiation and loading inspection to in-transit monitoring and unloading receipt. Each batch of raw materials now comes with a “digital ID.”

Strict Filing Requirements and Market Access Regulations

In response to industry concerns about the issue of mixed‑load tanker transport, “Food Safety Cloud Chain” has introduced a dedicated vehicle registration system. By requiring drivers to undergo real‑name authentication, uploading proof of no disciplinary violations, and utilizing dual GPS/Beidou positioning, the system ensures that every syrup tanker operates within a controlled framework.

Scenario-based Multi-Factor Authentication

At both loading and unloading ends, the system mandates the upload of key‑node photos, including empty vehicle photos, loading photos, and seal photos. Combined with electronic fence technology, this prevents any unauthorized mid‑trip route changes or potential cross‑contamination.

Integrated Regulation Through the Convergence of Five Streams

Through its robust regulatory middle platform, Deep Insights Technology provides manufacturers with a collaborative monitoring perspective for procurement, quality control, biotechnology, production facilities, and carriers. Data is no longer siloed—it has become a “radar” for proactively identifying and mitigating risks.

4. Butterfly Effect

From State‑Owned Enterprise Technology Platforms to Industrial Ecosystem Empowerment

The effects of this digital infrastructure are clear and obvious. For Zhilian Shunda, digitalization is no longer just a lofty slogan—it has become genuine, tangible productivity.

In Efficiency Side The dramatic increase in the proportion of bulk transportation means that the traditional manual loading and unloading model has become a thing of the past. Logistics response speed has improved by more than 30%. 。

In Cost side Thanks to automated accounting based on the billing system, the financial reconciliation cycle has been significantly shortened. The fund turnover rate has increased significantly. 。

And at the very core Security end By leveraging digital tools to implement national regulations and corporate strategies, Zhilian Shunda has successfully fortified the food safety defense line from the production end all the way to the sales end. This sense of security is not only being passed on to its parent company, Tsingtao Brewery Group, but is also being extended to external ecosystem partners through the “Honghu” platform.

As of mid-2025, Zhilian Shunda has fully implemented online monitoring for orders of key raw materials such as barley, malt, and rice. Truly achieving “traceability at the source, verifiability of destination, and controllable risks.” 。

5 Meaning

Defining Industry Standards: The Ambition Behind 2030

In the view of Deep Insights Technology, the collaboration with Zhilian Shunda has long since gone beyond a simple project delivery. It has provided large enterprises in the food and beverage industry with a “transformation model” for reference: true supply chain digitalization must be driven by both security and efficiency.

The success of the “Honghu·Food Safety Cloud Chain” project is not only a powerful tool for ZhiLian Shunda to implement its “Full-Chain Quality Ecosystem” strategy, but also a testament to its strength as a leading B2B supply chain intelligence platform in the industry. It sends a clear message to the industry: Food safety oversight is no longer limited to administrative measures; it can now be transformed into an automated, standardized process through digital infrastructure.

Looking ahead, Zhilian Shunda has already outlined a grand vision for 2030—building an architecture that is “agile at the front end, efficient in the mid‑end, and robust in the back end,” fully supporting intelligent decision‑making. From Qingdao to the entire country, from East China and North China to Northwest and Central China, Zhilian Shunda is accelerating its expansion, radiating the digital capabilities it has cultivated over five years.