Senma

Founded in 1996, Semir Group Co., Ltd. is a comprehensive private enterprise with multi-brand clothing as the leading and cross-industry development. The company has two major clothing brands, "Senma" and "Balabala", which are the leading brands in the domestic casual wear industry and the children's clothing industry.

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Company introduction:

Semir is a clothing company established in 1996. The earliest brand is Semir, which is mainly adult casual wear. Later, with the development of business, it expanded the children's clothing brand Barabala. In 2012, a wholly-owned subsidiary of Senma Apparel-Senma E-Commerce Co., Ltd. was established, and gradually formed a multi-brand, multi-channel, and multi-mode business strategy, which has become an important engine business of Senma Apparel.

Project background:

massive orders for logistics pressure:Semir e-commerce has a storage area of more than 500,000 square meters, supporting the receipt and delivery of more than 0.1 billion pieces of goods every year, and handling 50 million to 60 million express package orders. The difficulty and complexity of the operation are extremely challenging.
Platform requirements for brand services:The increasingly stringent service requirements of various e-commerce platforms for brands have enabled Semir e-commerce to improve itself and form a mature service system.
Increasing customer demand for services:The rise of consumer awareness and content e-commerce, and the increasing service demand of customers, pose new challenges to order fulfillment and fulfillment efficiency.

Project Objectives:

multi-scene: Purchase/B2B/B2C/Transfer/Reverse;
multi-organization: Multi-factory/multi-warehouse/multi-channel/multi-carrier, etc;
Rapid Compliance: e-commerce \new retail \O2O \for quick delivery and performance of one piece on behalf of others;
Service Enhancement: Provide good services internally and externally to satisfy the upstream and downstream of the supply chain;
transparent visual: Big data, high concurrency, intelligent data analysis.

Project benefits:

C- side order full visualization:After launching the hidden TMS cloud, Semir e-commerce has solved the blind area of transportation process control, visualizing the whole process of all C- side service processes, saving a lot of manpower and material resources.
Control node information, early warning intervention:In the process of order execution, Hole Hidden TMS Cloud can set the time control of each node, give early warning of abnormal situations, and help Senma avoid a large number of customer complaints.
Improve service capabilities and promote brand power:Dongyin TMS Cloud helps Semir e-commerce companies to improve their performance ability, on the one hand, to avoid the punishment of the platform to save costs, on the other hand, to improve customer service ability, timely recovery of customers, enhance customer stickiness.