Customer cases | How can digitalization improve the logistics service level of clothing e-commerce?

On the afternoon of March 30, Dongyin Technology Strategy and New Product Launch Conference was successfully held online. In the digital supply chain practice sharing session, Mr. Hu Hongfeng, director of e-commerce logistics at Senma, shared the theme of "how to improve the service level of e-commerce logistics for clothing.

Next, let's review and learn about Semir's digital practice experience!

01 the development process of senma e-commerce

Semir is a clothing company established in 1996. The earliest brand is Semir, which is mainly adult casual wear. Later, with the development of business, it expanded the children's clothing brand Barabala. In 2012, a wholly-owned subsidiary of Senma Apparel-Senma E-Commerce Co., Ltd. was established, and gradually formed a multi-brand, multi-channel, and multi-mode business strategy, which has become an important engine business of Senma Apparel.

Why do you need a TMS Transportation Management System?

The main business of Semir e-commerce includes To C business directly sent to end customers, as well as wholesale business on platforms such as Weipin, covering B2B, B2C, O2O and other diversified channel markets, which together constitute the sales volume of Semir e-commerce of tens of billions.

The increase in the volume of transportation service execution has put forward new challenges and requirements for the service guarantee of Jiatou processing business.

The pressure of massive orders on logistics

Semir e-commerce has a storage area of more than 500,000 square meters, supporting the receipt and delivery of more than 0.1 billion pieces of goods every year, and handling 50 million to 60 million express package orders. The difficulty and complexity of the operation are extremely challenging.

Platform requirements for brand services

The increasingly stringent service requirements of various e-commerce platforms for brands have enabled Semir e-commerce to improve itself and form a mature service system.

Increasing customer demand for services

The rise of consumer awareness and content e-commerce, and the increasing service demand of customers, pose new challenges to order fulfillment and fulfillment efficiency.

03 Benefits of the implementation of the Science Arrow TMS system.

C- side order full visualization

After the launch of Kejian TMS cloud, Semir e-commerce has solved the blind area of transportation process control, visualized the whole process of all C- side service processes, and saved a lot of manpower and material resources.

Control node information, early warning intervention

In the process of order execution, Kejian TMS Cloud can set the time control of each node and give early warning to abnormal situations, helping Semir avoid a large number of customer complaints.

Improve service capabilities and promote brand power

Kejian TMS Cloud helps Semir e-commerce companies to improve their performance capabilities. On the one hand, they avoid platform penalties and save costs. On the other hand, they improve their customer service capabilities, save customers in a timely manner, and enhance their stickiness.

04 Semir e-commerce logistics future planning

First stage

Logistics whole plate information, data real-time visible

All the links and sectors involved in logistics are informationized, making our data visible and extractable at the same time.

Second stage

Constructing Integrated Logistics Service System

Based on the informatization of each sector, the integrated logistics service system is constructed.

Second stage

Business development, enabling industry

It is expected that our professional logistics precipitation for more than ten years will form service products and bring some empowerment to the same industry.

In the increasingly fierce e-commerce competition, Kejian will work with Semir e-commerce to build a digital transportation management platform to help it manage the existing Semir e-commerce business scientifically, intelligently and with high efficiency, and to provide support for Semir's new business model.