7500 stores, what kind of supply chain system supports the continuous "making fresh"

What job do you value most?

A number of new tea brand founders gave a similar answer:

 

We certainly value the supply chain. Research and development must also attach importance to it, but the characteristic of this industry is that once a new product is released, everyone can keep up within two weeks. There are certainly differences between brands and products,In the long run, the supply chain is the "difficult and correct thing" in all kinds of work ".

 

-- From China Chain Store & Franchise Association

Research Report on New Tea Drinks in 2022

 

 

In June this year, the long-silent new tea circuit ushered in the first large-scale financing of the year. Tea Baidao, one of the leading brands of the tea chain, announced that it raised a 1 billion of funds, and then became the only new consumer enterprise on the 2023 Forbes China Unicorn list with a 18 billion valuation.

 

Tea Baidao also said after the announcement of the financing that it would focus on upstream construction such as intelligent production and processing bases and supply chain bases, as well as the improvement of digital intelligence systems.

 

#01

Huanxin Upgraded New Tea Brand

Tea Baidao ChaPanda

 

 

Tea Baidao is a local tea chain brand in Chengdu, founded in 2008. In 2018, the concept of fresh fruit and Chinese tea with great brand confidence was put forward for the first time. In 2023, the brand image was upgraded and a new Slogan was refined:Good tea for the bottom, made fresh.

 

Up to now, there are more than 7500 Chabaidao stores, and 22 storage systems have been established in Chengdu, Shanghai, Guangzhou, Wuhan, Hangzhou, Nanjing, Guizhou and other places to achieve national store distribution services.

 

Tea Baidao Intelligent Production and Processing Base and Supply Chain Headquarters

 

#02

supply chain,Support scale advantage

 

With the rapid development of the company's business, the daily throughput of raw materials and other raw materials is increasing day by day. How to ensure the scale advantage is a test of the support of the supply chain. Therefore, a modern warehouse management system is urgently needed to empower the brand.

 

Through a high standard of public bidding, the product technology and application reputation of a number of supply chain digital service providers were compared, and finally.Chabaidao chose Kejian as its partner to jointly build OWT (OMS ·WMSTMS) Integrated Logistics Management Cloud PlatformIn addition, special initiatives such as transportation radius optimization projects and night distribution projects in key cities have been launched simultaneously to improve the timeliness of raw material distribution.

 

#03

Full-link transformation, entering a virtuous cycle

 

The OWT integrated logistics management cloud platform has realized the digital transformation of Chabaidao's inventory, orders, transportation resources and other full links. While improving the quality of transportation, it has achieved traceability of information retention and digitized "escort" the whole process of food delivery, delivery and arrival.

 

01 The system is highly integrated

After the OWT integrated logistics platform was put on line, it realized the informatization, automatic circulation and integration of all systems from SRM system at the purchasing end, SAP system of ERP, ordering system of stores, and OWT system.

 

02 Warehouse whole process node control

All goods in and out of the warehouse use PDA scan code, to achieve the whole process of all goods node control, improve the accuracy of warehouse inventory.

 

03 Inventory time shortened by 4 hours

The previous warehouse inventory has always used the traditional paper blind disk, and now it is upgraded to PDA to directly generate the inventory results. The large warehouse inventory takes 8 hours a day to finish the whole process inventory in 4 hours now.

 

04 Improve the national warehouse supply chain collaboration.

It has gradually realized the unified management of 4 self-operated warehouses and 18 three-party warehouses nationwide, reducing dependence on people, responding quickly to demand, and enhancing the synergy of the supply chain.

 

05 Product Batch Whole Process Traceability

The whole process of product batch tracing is realized, and the early warning and automatic freezing of temporary goods are issued.

 

06 Transportation Process Visualization

At the matching end, the visualization of the Chabaidao cargo circulation node, the in-transit temperature monitoring, the in-transit map query of the goods and the automatic settlement of the transportation freight are realized.

 

#04

Build a smart warehouse to achieve stable growth

 

When it comes to the digital upgrade plan of the future supply chain, Hou Jing, deputy director of Chabaidao Logistics, shared the following four points: first, to deepen the application of intelligent transportation and wiring, second, to further improve the integration of software and hardware systems, and to build intelligent warehouses through the introduction of modern equipment such as AGV, assembly line robots and intelligent picking systems.

Under the dual effects of competitive pressure and uncertain consumer demand, the track of the new tea industry has "cooled down" obviously, but Chabaidao has achieved steady growth in performance, which is the result of its continuous deep cultivation in supply chain construction.